John Nitti joined The LandTek Group in April, 2017, and has been working with companies for over thirty years to optimize their environments by providing technology architecture, infrastructure, and business solutions. John has run several large organizations, including the Financial Services Industry Group for DMR Consulting, a billion dollar firm. He also ran Worldwide Consulting Services for Legato Systems, Inc., and continued in that role after the company was purchased by EMC. There, he turned what had been a support organization that was a cost center into a profitable consulting business. Throughout his career, John has been a trusted advisor to many C-Level executives, including CIOs, CFOs, and CEOs.
He believes in a customer-orientated approach where a “customer’s problem is his problem”. He has run large campaigns to drive multi-million dollar mission-critical solutions, originally as an individual contributor and then mostly throughout his career as an executive. John has led organizations with a span of control from 20 to 200 people. He has established himself as a leader who inspires his workforce and motivates them to aspire to continuously improve performance.
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John Michael Nitti is the son of John and Patricia Nitti and has a younger brother and two younger sisters. His father played football at Yale and in the NFL for the New York Jets and the New York Giants, while his mom competed in the high jump at Auburn. John Nitti was born on and is 63 years old. John's Reputation Score is 3.08. Previously city included Melrose Park IL. Sometimes John goes by various nickname including John J Nitti.
He has accomplished this leading sales, sales operations, inside sales, marketing events and communications, product marketing, market research, channel management, finance, recruiting, resource management and government relations. John is active in numerous community and charitable organizations, including the Marty Lyons Foundation, which fulfills special wishes for children who have been diagnosed with a terminal or life-threatening illness. Since 2000, John has served on the Board, which includes his former teammate on the New York Jets and founder of the Foundation, Marty Lyons.
Education:. Yale Universty: BS, Administrative Sciences, Management & Policy Professional Experience:. Enterprise Engineering, Inc.: SVP of Services. Verari Systems: Managing Director. EMC: VP, Worldwide Legato Consulting. DMR Consulting: VP of Worldwide Financial Services Industry Group. Amdahl Corporation: VP of Marketing and Sales Operations.
IBM: Sales Charitable Endeavors:. Marty Lyons Foundation (1982-Present). Ann Liguori Foundation. Fresh Air Fund. Head Injury Association. March of Dimes.
NFL United Way. Ronald McDonald House. St. Mary’s Hospital. The Viscardi Center.
John Nitti joined Zenith in 2009. His goal was to build ZenithInteractive, the full-service digital media arm of the agency, from the ground up. In less than a year, John brought in more than 50 new hires and 10 new clients—increasing digital billings from $3MM to $180MM. Since then, John’s leadership has continued to change and grow the agency.
In 2010 the Digital and Magazine divisions were merged to offer clients a more robust, content-centric approach to media. Two years later, John was promoted to the newly created position of President of Activation, where he was charged with trading, investment, execution, and activation for all Zenith craftskills. In that capacity, John formed the National Video group in 2012 to bring together linear, digital, and mobile video. The latest implementation, in 2013, was the full integration of all aspects of Local Activation (Broadcast, Print, OOH, and Digital).
That same year also saw the creation of the Activation Standards, Insights and Technology group to complete John’s reimagining of Zenith Activation. With the creation of this group, Zenith is now structured to implement buying standards and strategic partnerships and technology platforms that apply to all genres of media and across all of its clients. This group, driven by John’s vision, helps continue to put Zenith in an industry leading position of driving the marketplace for fluidity and ensures Zenith is a respected leader in the measurement, programmatic and technology space. John’s vision for the Zenith Activation group has brought about tremendous impact for the agency. His Activation Team now includes over 300 staff members across North America and manages clients’ media investments of over $10B (2013).
John is the architect of Zenith’s fluid video approach for reaching consumers across multiple screens. He has also been a guiding force in the creation of strategic partnerships that drive cross-platform innovation and measurement. Fueled by a drive for innovation and a desire to evolve the media marketplace, John was promoted to Chief Investment Officer of Zenith in September of 2014. In this position, John will continue his oversight of the Zenith Activation teams while adding many key initiatives for Publics Groupe and the ZO Agency Network (Zenith, Optimedia, Moxie and Performics) to his remit. Prior to joining Zenith, John was Director of U.S. Media & Sponsorships at American Express for six years, where he was responsible for developing and overseeing traditional and digital media planning and strategy efforts across various business areas for the company. In addition to his work at Zenith and American Express, John has held posts at Young & Rubicam, Time Inc.
He has over 16 years of experience in media planning, buying, and sales. John holds a Bachelor of Science in marketing and finance from Wagner College.
He resides on Staten Island, New York, with his wife Noelle and their two sons.
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